Yes. The market analysis shows that the region has a solid base of sports participants and moderate demand for this type of facility. Part of the proposed operations plan of the facility is to market and promote local Lenawee County “club” travel sports teams that will utilize the facility as its home.
Currently, many youth within Lenawee County travel out of county to participate on these club teams. While the demand exists for these teams, there is a lack of facility space available, as well as a county-wide organizational structure to put together the program.
The market analysis shows that we do have the youth population and participation to support this type of facility. Facilities of this type exist in areas with a lower youth population. More importantly, if we are to retain our current youth population or attract new families to Lenawee County, we need this type of facility to assist in providing quality of life improvements that are sought by young families.
College level athletes today play club sports because of the exposure to collegiate recruiters and increased competition level. To get recruited for college athletics, you need to play a club sport. Having this type of facility and these programs not only elevates the level of play for our high school sports teams and lets them compete at the state level, it allows our youth the same competitive advantage for college athletic scholarships that other communities across the state enjoy.